Dunkin’ Donuts owns name rights to Hartford ball park, already owns New England

Print More

The new ballpark in Connecticut for the Hartford Yard Goats will be called “Dunkin’ Donuts Park,” according to an announcement last week. The coffee and pastry chain already owns the naming rights for the indoor arena in Providence — The Dunkin’ Donuts Center.

The Dunkin’ Donuts brand name is slowly expanding westward. It’s no surprise since the business has such a strong presence along the East Coast.

Towns in New England with the most Dunkin’ Donuts
Towns Dunkin Donuts
Boston 122
Providence 27
Worcester 24
Hartford 22
New Haven 21
Dunkin’ Donuts

But which state and town in New England has the distinction of being the number one location for Dunkin’ Donuts?

And which cities in Connecticut have too many or not enough stores?

TrendCT conducted an analysis based on number of stores and population of each town.

Though Connecticut will lay claim to a minor league ball park, the state is actually fourth out of all the other New England towns as a whole with only 1.4 Dunkin’ Donuts per 10,000 residents.

The home state of the corporation, Massachusetts, is number one with 1.7 stores per 10,000 residents, followed by Rhode Island and New Hampshire with both at 1.64.

New England towns with the most Dunkin’ Donuts per capita
Towns with only one store were ignored
Towns State Per 1,000 residents Dunkin Donuts Population
Palmyra ME 1.03 2 1936
Avon MA 0.91 4 4386
Gorham NH 0.71 2 2824
Lisbon CT 0.69 3 4348
Berlin MA 0.69 2 2902
Dunkin’ Donuts

Connecticut claims two out of the five spots for towns with the most Dunkin’ Donuts, thanks to Hartford and New Haven.

Adjusting for population is a bit tricky because tiny towns throw off the per capita figures.

To try to account for that, we ignored all instances of towns with only one store.

It turns out a small town in Maine, Palmyra, gets to claim that they have the most Dunkin’ Donuts per capita in New England with one store per thousand residents. There’s two stores for a town of less than 2,000 and they’re about 500 yards away from each other.

In Connecticut alone, Lisbon has the most stores with 0.7 per thousand.

It turns out there’s a very strong correlation between a town’s population and the number of Dunkin’ Donuts.

Dunkin’ Donuts Gap in Connecticut
A brief selection of the largest differences based on model
Towns Stores
Bridgeport 10
Stamford 7
East Hartford 5
North Haven -3
Hartford -3
Windsor Locks -4

Running a polynomial regression model on population and number of stores in New England (minus the outlier city Boston) yields a prediction formula for number of stores based on the number of people per town.

Based on this simple model alone, we can see which towns have plenty of room to add more Dunkins’: such as Bridgeport with 10 and Stamford with 7.

On the other hand, it appears Windsor Locks has four too many stores for its population size. However, Bradley International Airport is in Windsor Locks. According to the model, Hartford has three too many stores. However, what those towns lack in residential population, they make up with travelers and commuting workers.

There could be any number of reasons why the current number of Dunkin’ Donuts stores in those towns don’t match the model, like zoning or traffic figures.

The corporation probably considers way more than one factor like population size to decide the optimal place to open a store.

Check out the list below for a comprehensive look at all the towns in New England.

Note: An earlier version of this story used a simple linear regression model. A more accurate model was achieved using a polynomial regression model and excluded the outlier city of Boston.

What do you think?

  • Pingback: Coffeeshops By The Numbers: New England’s Drowning in Dunkin’ « coUrbanize Blog()

  • MarkH

    If I can stand on the main road and not see a Dunkin Donuts, then we are short at least one. 🙂

  • Ann

    There are 5 in Naugatuck, Ct.

  • Karen Hageman Konigsberg

    From a purely observational perspective, the higher the per capita income, the more Starbucks and the fewer Dunkin Donuts you’ll find. Good luck finding a Starbucks in Bridgeport, while neighboring Fairfield is accommodating. And depending on where a Stop & Shop is located, that seems to determine which coffee vendor is inside. Just sayin’.

    • Andrew Ba Tran

      Very interesting theory. I plan on doing that sort of analysis in the future. During my initial analysis I didn’t spot much of a correlation between median income of a town and number of Dunks but I’ll dig further eventually.

      • Karen Hageman Konigsberg

        Make sure you have an iced venti half-caf quad breve latte on hand when venturing into uncharted territory 🙂

    • alvinschang

      Andrew and I worked on something similar in Boston, and there was a correlation. I remember, in Massachusetts, the median household income for towns with more Starbucks than Dunkins was about $10,000 greater.

  • Fairisfair

    I also noticed the further south you go on the eastern seaboard the fewer Starbucks and more Dunkin Donuts there are. I always look or Targets because there are a lot of Starbucks located in their stores. Well at least down to Georgia after that I don’t know if changes again.

  • David Rhodes

    … and with all these shops, the donuts still taste terrible!!! (People must be going for the coffee.)
    Reminds me of a (supposedly true) story of a fellow from Germany who is standing in a long line at McDonalds in NY City. He finally gets to the front and orders a Big Mac and a beer. The people around him, including the server, burst out laughing and tell him he can’t get beer in McDonalds. After a short pause, he starts laughing. “What’s so funny?” “I just realized all you people are here for the food!”

  • Babette d’Yveine

    Westport has 3 Dunkin’ Donuts and 3 Starbucks. One of the Starbucks replaced a Dunkin’ in Stop & Shop. I prefer Dunkin’ coffee.

  • Pingback: Do You Know How Many Dunkin’ Donuts Are in Fairfield? | Connecticut News Feed()

  • Pingback: Do You Know How Many Dunkin’ Donuts Are In Milford? | Connecticut News Feed()

  • Pingback: Do You Know How Many Dunkin’ Donuts Are in Greenwich? | Connecticut News Feed()

  • Pingback: Do You Know How Many Dunkin’ Donuts Are In Danbury? | Connecticut News Feed()

  • Pingback: Do You Know How Many Dunkin’ Donuts Are in Stamford? | Connecticut News Feed()

  • Ken Colangelo

    Please run the numbers again. 2017 is much worse. I have 68 within ten miles of my house in 06032.