Connecticut overwhelmingly prefers Dunkin’ Donuts over corporate coffee competitor Starbucks, according to data from Facebook.
After looking at Dunkin’s influence in New England, TrendCT pulled and analyzed data from every town in Connecticut to see how many users expressed an interest in or liked pages related to the two coffee chains.
Ridgefield is the only town in all of the state in which Starbucks fans outnumber Dunkin’ fans. It’s still by a very slim margin— only two percentage points away from tipping into a Dunkin’ majority.
The map above represents the percentage breakdown of Facebook reach. The darker the color, the greater the difference between the two brands in audience. Some towns were excluded because there was not enough data for either or both brands.
It appears as though the smaller gap between Dunkin’ and Starbucks are in towns near major highways like I-91, I-95 and Rt. 9. The only exception is on I-84 between New Britain and Newtown. That area and more rural towns lean more toward Dunkin’.
We also checked to see if people preferred Starbucks more if there were more of them in a town — and vice versa — but that doesn’t appear to be the case.
Across the country, Starbucks has a reach of 55 million Facebook users, according to the social network’s data. Dunkin’ Donuts has 18.5 million. That’s a ratio of 10 to 3.
However, in Connecticut, the fans of Dunkin’ Donuts outnumber the fans of Starbucks by 170,000 to 100,000 (That’s a ratio of 10 to 6 if you’re curious). That’s not surprising for a state that is about to build a baseball field for the Hartford Yard Goats called “Dunkin’ Donuts Park.”
There are about 11,000 Starbucks stores across the country. Dunkin’ Donuts has about 8,000 in the eastern and midwestern part of the country, though they’ve started a push to expand in the west. Connecticut has 500 Dunkin’ stores in the state compared to Starbucks’ 100. It’s not exactly an even coffee battleground like Chicago or Florida.